ABOUT US
A GOLD FISH HAS THE ATTENTION SPAN OF 9 SECONDS.
AN AVERAGE HUMAN HAS AN ATTENTION SPAN OF 8 SECONDS.
YOU ONLY HAVE 2.7 SECONDS BEFORE THEY DECIDE TO SCROLL AWAY.
As consumer attention span shortens and honest marketing is coveted beyond advertising noise – brands are consistently challenged to create and deliver better. For The Optics is composed of global citizens with a digital pulse. We see boundless opportunity to merge creativity and technology to help brands grow in the age of digital transformation. Strategic, business-oriented thinking is at the core of how we architect and execute high-quality results, through a focus on effective communication, seamless client-agency relationship, real-time monitoring and an ethical approach to business conduct.
Our goal is to create campaigns that answer your challenges, using our lens to capture your vision, unlock new revenue streams and maximizing your current channels. We are invested in excellence, dedicated to creating the most value for your product or service via consulting, creative development, digital marketing, social media campaign management and event planning to position your brand on the national, regional and even global map.
Post it, like it, share it – every second matters.
15+
Industries Represented
13+
Cities Covered
67+
Project Completed
Cups of Coffee
THE STORY
Telling your story can sometimes be the hardest thing to do. Telling your story in 2.7
seconds before someone has scrolled away can seem near impossible. A story that
will not only engage, inform, surprise and inspire your audience, but one that can
also deliver measurable business goals.
As a digital storyteller, I realised that content is king, and everything we do online is for the optics of how we want to be perceived. Armed with a stylus and equipped with the user journey, I started a digital agency to execute your vision through our lens, For The Optics.
