ABOUT US

A GOLD FISH HAS THE ATTENTION SPAN OF 9 SECONDS.
AN AVERAGE HUMAN HAS AN ATTENTION SPAN OF 8 SECONDS.
YOU ONLY HAVE 2.7 SECONDS BEFORE THEY DECIDE TO SCROLL AWAY.

As consumer attention span shortens and honest marketing is coveted beyond advertising noise – brands are consistently challenged to create and deliver better. For The Optics is composed of global citizens with a digital pulse. We see boundless opportunity to merge creativity and technology to help brands grow in the age of digital transformation. Strategic, business-oriented thinking is at the core of how we architect and execute high-quality results, through a focus on effective communication, seamless client-agency relationship, real-time monitoring and an ethical approach to business conduct.

Our goal is to create campaigns that answer your challenges, using our lens to capture your vision, unlock new revenue streams and maximizing your current channels. We are invested in excellence, dedicated to creating the most value for your product or service via consulting, creative development, digital marketing, social media campaign management and event planning to position your brand on the national, regional and even global map.

Post it, like it, share it – every second matters.

Services

TAKING THE CONVERSATION FROM OFFLINE TO ONLINE.
Digital-Marketing

Digital Marketing Strategy

We help accelerate your ROI with multi-channel strategies and data-driven insights through our pillar content, synergising offline marketing action with your online presence.

Ad Word Management

We create carefully curated content based on in-depth research, data analysis and specialized targeting to address your business needs, unlocking full revenue potential.

Social Media Management

We drive fully your platform setup and development by creating unique, individualised content for your brand, along with feed management and detailed reporting.

Website Design and Development

We design websites for the future. With aesthetics and functionality at the forefront, your brand will be ideally represented to drive awareness, purpose and generate leads.

Social Media Listening

We “listen in” to identify your brand mentions, popular industry hashtags, and relevant trending topics. Using sentiment analysis, we streamline effective key messages.

Crm and Design Development

We develop modular coding for fast load speeds, longevity and seamless integration in our custom software solutions, offering you unique avenues to reach new customers.

Our Clients

WE CATER TO A DIVERSE RANGE OF INDUSTRIES.

  • “Drishti Panjwani, Founder and CEO of For The Optics, recently conducted a customized and engaging masterclass on digital content creation for the CRIB community. She delivered a valuable workshop that tackled the challenges of a constant evolving digital landscape which was relevant to the early stage businesses CRIB supports. It was extremely informative and captivated the female entrepreneurs who attended the session. Her deep understanding of the startup ecosystem and extensive knowledge of the digital marketing and social media landscape is impressive. I highly recommend For The Optics if you are looking for a digital communications agency to improve the online presence and engagements of your business. Thank you Drishti for sharing your time and knowledge with our members at CRIB.”

    PERNG AW

    ,

    Executive Director at CRIB

THE STORY

FROM THE CEO

Telling your story can sometimes be the hardest thing to do. Telling your story in 2.7
seconds before someone has scrolled away can seem near impossible. A story that
will not only engage, inform, surprise and inspire your audience, but one that can
also deliver measurable business goals.

As a digital storyteller, I realised that content is king, and everything we do online is for the optics of how we want to be perceived. Armed with a stylus and equipped with the user journey, I started a digital agency to execute your vision through our lens, For The Optics.

contact us

LET’S WORK TOGETHER.